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## What is The Gutenberg Principle or Z-pattern layout in UI design? The Gutenberg Principle (aka Z-Pattern Layout) states that users' eyes travel according to a Z-shaped path from the top-left area to the bottom-right area. ## How the Gutenberg Principle can help us It's a good practice to place your CTA at the end of this flow to lead users to take action.
Keyboard shortcuts boost productivity and save time for power users. Yet it's sometimes difficult to remember them. Take advantage of Fitts's law* and place your shortcut keys next to the action button. In that way, the user doesn't need to remember the action. *The time to acquire a target is a function of the distance to and size of the target.
