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The Gutenberg Principle
The Gutenberg Principle

The Gutenberg Principle


What is The Gutenberg Principle or Z-pattern layout in UI design?

The Gutenberg Principle (aka Z-Pattern Layout) states that users' eyes travel according to a Z-shaped path from the top-left area to the bottom-right area.

How the Gutenberg Principle can help us

It's a good practice to place your CTA at the end of this flow to lead users to take action.

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Design Better Menus

Menus have readability issues very often A quick hack to make them look and function better is to add an icon next to every action. In that way, you help users visually identify actions without having to read the whole copy. Also, it's a good practice to highlight the active tab, if it's applicable to the menu's use case.

visual effect

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