Design better UI forms with these 15 practical tips and avoid the most common UI mistakes that will cost you conversions
Written by Jim Raptis
June 17, 2021
Forms are an integral part of any UI. They establish an asynchronous communication channel between businesses and users. Their importance is undoubtful, but there’re still many examples around the web of poorly made forms with disastrous mistakes. A bad form can destroy your conversions, annoy users, or break your funnels.
That’s why I want to share these 15 practical tips to teach you how to build usable forms that respect the end-user & boost your conversion Let’s dive in! 👇
Labels are very important for your forms! It’s critical to include labels and keep them visible all the time. Nothing is more annoying than guessing what an input field is about. In many cases, designers hide labels when the input fields are completed. But this causes confusion to users who can’t validate their input with ease.
When you place your fields in a grid you force the user to follow the Z-Pattern which is not desirable because it might confuse them. Z-Pattern When the form fields are in a vertical line, the users scan the form with a quick vertical look and it’s easier for them to complete their task (fill the form).
As an extension to the previous tip, labels placed on the left of the input field create a similar Z-Pattern that leads to a less scannable form. Prefer to put your labels above the form fields to help users scan your form with ease. If your form is very quick (less than 1–2 fields), it might not make a significant difference to place the labels on the left of the fields.
If you end up using labels on the left of the form, make sure the labels’ text is right-aligned. This makes it easier for users to scan the page and creates a symmetric visual hierarchy for your form.
Long forms discourage users from filling them, which leads to lower conversions for you or your company. A quick visual hack to make them more appealing (and less tiring) is to group relevant fields together in sub-sections. To boost usability, even more, you can place a CTA “Save” button in each sub-section to allow users to save their input separately.
When users fill in a form, they complete each field one after the other, and then they expect to submit the form. This is their typical user flow. Respect this user flow and place your CTA button near the form’s end. This is a characteristic example of applying Fitts’s law in UI & UX design. The time to acquire a target is a function of the distance to and size of the target.
White-space is always your best design buddy! Leave enough space between fields to make your form more aesthetically pleasing. Most users will avoid engaging with a too dense form.
In design, we always avoid repeating the same information and/or data. For forms specifically, you need to be careful and omit unnecessary information about the field. For example: If you have 3 required fields and 1 optional. Notify the user about the optional field ONLY. If you have 3 optional fields and 1 required. Do the opposite!
Errors happen! It’s common and users know that. But they expect to understand why the error is there & how they can fix it. Always describe the error’s source with in-depth details and help people overcome them.
Choosing the right UI element for your form fields is critical! Sometimes it’s might be unclear which element to choose. Especially when you‘re between dropdown and radio buttons A common rule-of-thumb is to use a dropdown when you have more than 3 options. For fewer options, go with radio buttons that allow users to see all the options in advance.
Placeholder text is a great way to guide people in a form. Show an example value to demonstrate to them what’s the expected format for the field. Generic placeholder texts, don’t add any kind of value to the end-user.
Don’t overwhelm users with multiple CTA buttons! Keep it simple and use a single CTA. If you need more CTA buttons, always try to incorporate them as secondary buttons. Less prominent than your main CTA.
Copywriting can do wonders in design & usability. For your form submit buttons avoid using words like submit, send, next, go. Use actionable words that highlight the upcoming action. Some examples:
Don’t use text fields for everything! Adapt the fields’ type to their content. There’re many content types that have specific requirements and need special treatment. Some examples:
Most fields have some kind of limitation. Character limit, number/date range, phone number, etc. Make users aware of limitations beforehand to prevent their frustration. That’s all for now folks!
Hope you learned something new today, or I’ve reminded you of some good design practices.
👉 I’m posting similar visual UI & UX tips on Twitter daily and I have a with extensive landing page teardowns.
Really excited to have you on board & help you become a better designer ❤️
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I love these little tips. It’s like Dribbble but actually useful.
CEO of Iconfinder
I love UX & UI tips. Especially, when they are practical and presented in a very good way. Yours are meeting both criteria.
Head of Marketing at Abstract