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The Perfect Header
The Perfect Header

The Perfect Header

visual effect

A good header needs to put attention on the title and then lead the reader to the description, which must be readable.

A few quick hacks to achieve this hierarchy include:

  1. Stronger font-weight for the title
  2. A consistent type scale system. The most common is x1.25, which means that if the title is 40px, the subtitle must be 40/1.25 = 32px.
  3. Lower contrast for the subtitle
  4. Proper line-height for the description text.
  5. Left alignment, since it boosts readability
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Always Have A CTA

Always have a CTA button on your website's above the fold section Many of your visitors might never scroll down your landing page So you need to offer them an option to convert immediately.


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