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Always Have A CTA
Always Have A CTA

Always Have A CTA


Always have a CTA button on your website's above the fold section

Many of your visitors might never scroll down your landing page

So you need to offer them an option to convert immediately.

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De-emphasize Dangerous Actions

Always try to de-emphasize dangerous actions like deletion. You have to prioritize the default action instead of the dangerous/irreversible one. Also, use more than one trait to make the element look like a secondary action (color, size, type, placement, etc).

visual effect
dangerous actions

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