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Prioritize UX
Prioritize UX

Prioritize UX


Instagram recently launched Shop.

The decision to place it at the position of the Activity tab is not random...

  1. More reachable since it's in the Thumb Zone
  2. More accidental clicks bc users will reach for the activity tab

This might lead to better conversions but make the user experience x10 worse.

10 annoyed users are far worse than an extra customer.

Previous Tip

User Hate Surprises

With a simple UX copy adjustment, you can avoid misunderstandings and upgrade your product experience.⠀ ⠀ This is a real-life example from the voice messaging app [Yac](⠀ ⠀ I literally spend 30' wondering if the app will auto-post my voice message in the channel or allow me to hear and edit it first.⠀ ⠀ In the end, I recorded it on my phone and hit the "Record" button with the recorded message ⠀ A tiny detail can introduce so much friction!⠀


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