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User Hate Surprises
User Hate Surprises

User Hate Surprises

ux
cta

With a simple UX copy adjustment, you can avoid misunderstandings and upgrade your product experience.⠀ ⠀ This is a real-life example from the voice messaging app Yac.⠀ ⠀ I literally spend 30' wondering if the app will auto-post my voice message in the channel or allow me to hear and edit it first.⠀ ⠀ In the end, I recorded it on my phone and hit the "Record" button with the recorded message ⠀ A tiny detail can introduce so much friction!⠀

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Display Useful Shortcuts

Keyboard shortcuts boost productivity and save time for power users. Yet it's sometimes difficult to remember them. Take advantage of Fitts's law* and place your shortcut keys next to the action button. In that way, the user doesn't need to remember the action. *The time to acquire a target is a function of the distance to and size of the target.

ux-laws
cta
ux
on-boarding
ui

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Prioritize UX

Instagram recently launched Shop. The decision to place it at the position of the Activity tab is not random... 1. More reachable since it's in the Thumb Zone 2. More accidental clicks bc users will reach for the activity tab This might lead to better conversions but make the user experience x10 worse. 10 annoyed users are far worse than an extra customer.

conversions
ux

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    CEO of Iconfinder

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    Head of Marketing at Abstract