All Tips

Prefer Social Auth
Prefer Social Auth

Prefer Social Auth

auth
conversions

Social authentication can boost conversions and remove friction from your user onboarding.

In the early days of MagicPattern when I had almost 10k users, 79% of them used Google auth to create an account and try the product.

The benefits of social auth are:

  • Less friction since you don't have to fill in all the information
  • Better onboarding because you don't have to enter your email, name, profile picture and other information manually
  • Quicker login all the next times since you don't have to remember your password

The only drawback is about privacy, since you allow big corporations (like Google, Facebook, Twitter) know which product you use.

That's why it's always a good practice to give an option for your users to use the traditional email/password auth*

* Hide it visually, to promote social auth though.

Visit ThreadStart
View on Twitter

Previous Tip

Preview Product's Value near the CTA

cta
visuals

Become a Better Designer.
The Fun way.

Join 100s of developers, entrepreneurs & junior designers who strive to become better in UI & UX design with byte-sized, practical tips & examples!

Get notified about new tips & articles before anyone else!

  • "

    I love these little tips. It’s like Dribbble but actually useful.

    Martin LeBlanc

    CEO of Iconfinder

  • "

    I love UX & UI tips. Especially, when they are practical and presented in a very good way. Yours are meeting both criteria.

    Lisa Dziuba

    Head of Marketing at Abstract

  • Logo

    Learn to design better User Interfaces with practical UI & UX tips

  • Projects

    MagicPattern

    BrandBird

    PH Launch Checklist

  • Popular Posts

    15 Practical UI Form Tips

©2021 . Made by Jim Raptis