Social authentication can boost conversions and remove friction from your user onboarding.
In the early days of MagicPattern when I had almost 10k users, 79% of them used Google auth to create an account and try the product.
The benefits of social auth are:
The only drawback is about privacy, since you allow big corporations (like Google, Facebook, Twitter) know which product you use.
That's why it's always a good practice to give an option for your users to use the traditional email/password auth*
* Hide it visually, to promote social auth though.
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