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Direct Users With Faces
Direct Users With Faces

Direct Users With Faces

conversions
cta
hierarchy
psychology
social proof

Use faces to cleverly direct people to your important content.

Human faces looking at your core information or/and CTA leads people to look in the same direction. That happens because people follow the lines of sight of others out of curiosity.

Many products utilize our natural tendency for curiosity to hack visual hierarchy.

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