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CTA Copy Matters
CTA Copy Matters

CTA Copy Matters

conversions
copy
cta

Avoid generic copies for your main CTA buttons.

Instead, use actionable verbs (like "Get", "Start", "Create" etc) and highlight the reason why a user should take the next step (aka convert).

Bonus points if you hint that by going forward they'll receive a "free gift". Normally this free gift is part of your free tier but it makes sense to highlight it since your visitor might not know it yet.

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