All Tips
Be Funny!
An absurd copy grabs user attention and makes your product memorable.
Especially, when it's funny and/or controversial. It's perfect for an opening phrase on landing pages or social media marketing.
A great example is the "Get ready for downtime" headline by Ali Salah on his product business Insatus.
The hidden meaning of this copy is that founders always hate downtime but with Instatus you don't have to worry about it anymore
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