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Avoid Fullwidth Paragraphs
Avoid Fullwidth Paragraphs

Avoid Fullwidth Paragraphs

text
readability
ux
ui

Long lines can bore users and create readability problems.

Fix it by limiting the line's width between 500px and 700px.

Instead of pixels, you can restrict the character number per line as well.

In CSS, it's easy to set this up by using the "ch" unit:

10ch is x10 times the width of the character 0

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Highlight The Best Offer

Always highlight your best pricing plan and make it pop out. In that way, you help users identify the most used plan and you promote your top offer. It's a win-win situation. To highlight the plan, use more than one design ways, eg. color, size, elevation (aka shadow)!

hierarchy
ux
ui
conversions
pricing

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Make Cards Look Clickable

In many cases, cards fail to indicate that they're clickable. Designers omit CTA buttons and only count on the user's experience or/and, hover effects. **In design, it's always a good practice to never leave things on user imagination.** Instead use an actionable button to prompt clickability and describe the action.

cta
button
card
ui
ux

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