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Prioritize UX
Prioritize UX

Prioritize UX


Instagram recently launched Shop.

The decision to place it at the position of the Activity tab is not random...

  1. More reachable since it's in the Thumb Zone
  2. More accidental clicks bc users will reach for the activity tab

This might lead to better conversions but make the user experience x10 worse.

10 annoyed users are far worse than an extra customer.

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Prompt User to Scroll

Your website needs to prompt users to scroll to communicate your product's value better. Especially when the header content is not enough to describe your product's value. A simple hack to prompt users to scroll is by showing them a glimpse of the next section. In that way, the user knows there is more information on the site and becomes curious to explore it further.

landing page
visual effect

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