All Tips

Visually Distinguish Elements
Visually Distinguish Elements

Visually Distinguish Elements

visual effect

Visually distinguish elements by applying unique shapes, colors, copies, and/or icons.

In that way, you ensure that visual hierarchy works perfectly and you avoid accessibility issues.

To boost the strength of the visual effect use multiple attributes (color + icon) and not a single one (only color).

The latter helps you avoid accessibility issues as well. Color blind people won't notice the color changes.

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Inform Users Beforehand

Never let users guess what's the next step on your user journey. Have in mind that conversions might be low because people are afraid to press a button. A strong message (like "Reserve") adds stress and makes people wonder whether they'll be charged or not.


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